Scion IoT & Data Visualization Concept
This concept centered on drawing users into the Scion community even before purchase, and on using data from cars to enrich ownership.
Scion Owners' Portal Concept
Design concepts for the pitch to Scion focused on the owners' portal, which accessed a vehicle hardware device to generate data which was then visualized on the site.
Sketch - Navigation Rings
The two focus areas were: Configure (show your real car or design your ideal) and Community (see upcoming events and relate to other owners).
Concept of providing actual local stock information and options rather than faking a 'customization' interaction. Designed to enhance feel of authenticity.
Cars Available Nearby
Interface to show number of options available as more selections are made.
Experience Map / Customer Journey
I created a Customer Journey diagram mapping Auto Purchases for Millenials / Gen Y. This 'big picture' view of user experiences around auto purchase was used to generate insights around when and how to communicate with owners, and identify content types that site users would find compelling.
This wireframed screen is intended to give non-owners an idea of the community and benefits of ownership.
Non-Owner View - Vehicle Focus
This screen (seen in wireframe form) gets non-owners dreaming about (and virtually customizing) the car they want, allowing limited community participation and enticing non-owners to become customers.
Owner View - Home
This view (in wireframe form) summarizes a variety of at-a-glance information about the vehicle and its usage.
Owner View - Profile, Game-ified
Game based profile concept lets owners see a 'metagame' experience, displaying where they have taken their car and awarding points for passing markers. This generates content while motivating more use.
Owner's View - Usage Data Trends
Visualized data trends derived from the feed from a built-in and inexpensive IoT hardware add-on.
Owner's View - Performance
Owner Community View
Forum for owners to share videos, stories, participate in contests, compare customization tips, and more.
Rendered Owner Community View
Visual rendering of Owner Community tab with shared content, contests, and other features.