Scion IoT & Data Visualization Concept
This concept centered on drawing users into the Scion community even before purchase, and on using data from cars to enrich ownership.
Scion Owners' Portal Concept
Sketch - Navigation Rings
Cars Available Nearby
Experience Map / Customer Journey
I created a Customer Journey diagram mapping Auto Purchases for Millenials / Gen Y. This 'big picture' view of user experiences around auto purchase was used to generate insights around when and how to communicate with owners, and identify content types that site users would find compelling.