Ghirardelli Chocolate 
Responsive Web Design

Ghirardelli asked Propane Studio to redesign their site to sell the 'Romance of Chocolate'.
My team found numerous ways to deliver, including a search option that let customers find their ideal chocolates via the flavors that they loved. 

Ghirardelli Website

A redesign of Ghirardelli's main site to drive more ecommerce and modernize for use on phones and tablets.

Creative direction included emphasis on the indulgent sensory aspects of chocolate itself rather than the company's long history. 

Home Page Wireframe & Design

Resizable regions represent key content and promotions across different formats. 

Simple navigation emphasizes shopping and engagement.

Role-Based Personas

Role-based limited personas created with little time and information still proved very useful.

Explorer Persona - Path Through the Site

The explorer is curious about the history and techniques of chocolate making, and is not simply looking for a purchase.

Gifter Persona - Path Through the Site

The gifter persona is thinking of getting chocolate as a gift for a friend or loved one.

Shopping Bag / Cart

The shopping bag interface drops down above the main site content. Items can animate into/out of this area. 

Shopping Bag

Rendered page for shopping bag/cart functionality.

Shopping Pages

Flow from Landing to Product Detail.

Product Detail

Capitalizing and expanding on new brand work done alongside Ghirardelli Minis product introduction.

Product Details, Full Size

Where possible, details of products were shown at actual size. 

Recipe Wireframe

Designed to accommodate many recipe types and formats.

Recipe Page, Full Size

Recipes were used throughout the site to help users recognize that Ghirardelli products could be used in ways beyond direct consumption.