peter@peterodum.com     |     portfolio.peterodum.com     |     tel 510 333 4728

Peter T. Odum
Seasoned Creative and User Experience Director 

Leading creative teams to design elegant, user-friendly interactive experiences

  • Versed in Consumer Robotics, Consumer Products, SaaS, IoT, Mobile, and Web
  • Skilled at creating broad interaction strategy and vision for technical products 
  • Expert designer focused on user needs and interests as key strategic goals for projects
  • Talented manager of departments and teams
  • Polished public speaker and design blogger - thrives on presenting to large groups
  • Accomplished developer of design process - methodology, standards and documentation
  • Insightful community builder for online gaming, mobile apps and commerce, web applications
  • Proficient with Agile methodology for games, applications, and web development
  • 18+ years designing user-centered experiences 
  • 11+ years leading Creative and User Experience teams doing web, gaming, and mobile systems development
  • 5+ years designing consumer interactions for physical products
  • 4 years designing mobile systems and applications for top-tier mobile carriers, device manufacturers and others

 

POSITIONS HELD

LEAD USER EXPERIENCE DESIGNER, CREATIVE LEAD, Anki  Sept 2017 - present

  • Leading user experience for Vector robot and additional unannounced robotics products
  • Managing a diverse team of creatives across the fields of UX, Visuals, Sound Design, and Animation
  • Developing unique documentation patterns for Robotics accounting for user actions, app behaviors, and robot actions
  • Improving lean process for cross-team robotics development, balancing technical requirements with creative needs
  • Adapting project scope to fit available resources and ship robot and app releases on time 

LEAD USER EXPERIENCE DESIGNER, RedShift   April 2016 to August 2017

  • Developed major visual and functional updates for Kaiser Permanente flagship mobile application ongoing across multiple releases
  • Helped shape vision for interactive experiences at Kaiser through executive presentations and creation of UX styleguides for mobile and web
  • Designed forward-looking concepts for Kaiser's quoting and enrollment web experience for Individuals and Families
  • Created visionary pitch for Smart City management web tool for Panasonic resulting in significant new work for the agency
  • Designed new responsive web concept as a product exploration exercise for J.D. Power
  • Helped develop work process and training curriculum for UX discipline 

FREELANCE INTERACTION DESIGNER   2015 - 2016

  • Consulted on and helped produce a major mobile redesign for a division of Ebay
  • Provided interaction strategy, design, working prototypes and docs for major product initiatives for large corporate clients
  • Interaction work on native apps for mobile and tablet

DESIGN DIRECTOR, Captricity Inc.   2014 - 2015

  • Led and managed UX initiatives for this highly successful SAAS web startup
  • Championed user experience for Product Division. Drove user experience for major new product initiatives
  • Created Internal Design Pattern Library to ensure consistency and uniformity of front-end solutions
  • Led internal education workshops and presentations to help staff create quality user experiences 
  • Created Interactive Prototypes for new features so executives could interact directly with solutions before actual development started

DIRECTOR OF USER EXPERIENCE, Propane Studio   2014

  • Led and managed UX departmenthiring and mentoring other designers to support major web and mobile initiatives
  • Led redesigns of Sutter Health Website Network, as well as Ghirardelli.com and Blurb.com
  • Led client presentations of user experience design work
  • Created standard processes for concepting, ideation and interaction development, plus a documentation system to enhance speed and efficiency

DIRECTOR OF CREATIVE SERVICES, Disney Interactive (formerly Playdom)   2009 - 2014

  • Hired, led, mentored and managed 20 artists and 14 UI designers supporting 11 game studios
  • Built user testing lab and practices
  • Crafted and led stakeholder workshops and exercises, led presentations of art and interactive design work
  • Developed and documented standard best practices for social game interactions on mobile and the web. Identified key practices for monetization and retention
  • Evangelized user-centered design thinking, encouraged collaboration and knowledge sharing among designers and across the company

SENIOR INTERACTION DESIGNER, Punchcut LLC   2008 - 2009

  • Created interaction systems for cutting-edge mobile and tablet devices (as well as other consumer devices) and for the web. Designed full systems as well as features and applications
  • Co-created comprehensive User Interaction Reference Guide for a major U.S. mobile carrier, detailing mobile experience approach for the next 4 years
  • Designed system features (media player, etc.) for major hardware initiatives including the Palm Pre
  • Built and led client design exercises to uncover design requirements 
  • Editor of Idlemode company blog. Wrote and shepherded overall content creation 

SENIOR USER EXPERIENCE ARCHITECT, Gyro International   2006 - 2007

  • Led, managed and organized Digital Team for London-based international branding agency; clients included The New York Times, NetApp, Sun, LeapFrog, Virgin Atlantic
  • Designed all Gyro user interface documentation (templates, evaluation systems, etc.) and UI/UX best practices 

LEAD UI DESIGNER, Electronic Arts, Pogo.com   2001 - 2006

  • Designed interfaces for Pogo.com and related community-based free and subscription websites, PC downloadable games, and mobile platform
  • Built in-house user testing lab for testing of games and content
  • Designed and managed production of robust international EA online product registration system, localized to 16 countries within EA’s PC products

INFORMATION ARCHITECT, Fluid Inc.   1999 - 2001

LEAD GRAPHIC DESIGNER, iPUB interactive   1996 - 1999

INDEPENDENT GRAPHIC DESIGNER, WEB DESIGNER  1995 - 1996

WEBMASTER / GRAPHIC DESIGNER, SMU Foreign Language Learning Center   1993 - 1996

 

SKILLS & SOFTWARE

All Common Tools: Mobile, social and web technologies; Sketch, Principle, Flinto, Axure, InVision, wireframes/structural design and interactive prototyping, Adobe Creative Suite, Slack, HipChat, Microsoft Office Suite, Google Office Tools, Google Analytics, Omniture (site statistics), HTML 5, CSS 3, javascript, dhtml, jsp, php, Subversion, GIT, NGUI for Unity, Confluence, JIRA; Familiarity with Bootstrap and Angularstrap, Agile, Scrum, and Lean Design methodologies; Various 2D and 3D animation techniques for interfaces and characters; Dry Erase sketching, Pens and Pencils on Napkins and Paper.

Equally comfortable with PCs and Macs

Fluent French and Intermediate Spanish

Self-taught drummer

GAME TITLES SHIPPED

Star Wars Commander (mobile), Kitchen Scramble (mobile and web),  Mobsters Criminal Empire (web), Gardens of Time, Deep Realms, Mobsters 2 Vendetta, Mobsters, Social City, City of Wonder, Verdonia, Wild Ones, Poker Palace, ESPN Sports Bar, L'il Farm Life, Big City Life, Galaxy of Wonder, Treetopia, Fish Friends, Sorority Life, Pogo Chess

EDUCATION

BFA Studio Art and BA Art History, 1996

Southern Methodist University, Dallas, TX

President’s Scholar, Magna Cum Laude, Phi Beta Kappa